Title: Harnessing the predictive value of online word-of-mouth for identifying market success of new automobiles: Input versus output word-of-mouth perspectives
Authors: Choi, Jaewon
Lee, Hong Joo
Choeh, Joon Yeon
Citation: E+M. Ekonomie a Management = Economics and Management. 2022, roč. 25, č. 2, s. 183-201.
Issue Date: 2022
Publisher: Technická univerzita v Liberci
Document type: článek
URI: http://hdl.handle.net/11025/48811
ISSN: 1212-3609 (Print)
2336-5604 (Online)
Keywords: úspěch na trhu;šeptanda;dolování textu;LDA;rozhodnutí o koupi
Keywords in different language: market success;word-of-mouth;text mining;LDA;purchase decision
Rights: CC BY-NC 4.1
Appears in Collections:Číslo 2 (2022)
Číslo 2 (2022)

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