| Title: | Harnessing the predictive value of online word-of-mouth for identifying market success of new automobiles: Input versus output word-of-mouth perspectives |
| Authors: | Choi, Jaewon Lee, Hong Joo Choeh, Joon Yeon |
| Citation: | E+M. Ekonomie a Management = Economics and Management. 2022, roč. 25, č. 2, s. 183-201. |
| Issue Date: | 2022 |
| Publisher: | Technická univerzita v Liberci |
| Document type: | článek article |
| URI: | http://hdl.handle.net/11025/48811 |
| ISSN: | 1212-3609 (Print) 2336-5604 (Online) |
| Keywords: | úspěch na trhu;šeptanda;dolování textu;LDA;rozhodnutí o koupi |
| Keywords in different language: | market success;word-of-mouth;text mining;LDA;purchase decision |
| Rights: | CC BY-NC 4.1 |
| Appears in Collections: | Číslo 2 (2022) Číslo 2 (2022) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| EM_2_2022_12.pdf | Plný text | 841,53 kB | Adobe PDF | View/Open |
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