Title: Otto Neurath: vznik metody Isotype
Authors: Hanzelínová, Lada
Citation: Acta Fakulty filozofické Západočeské univerzity v Plzni. 2010, č. 3, s. 51-61.
Issue Date: 2010
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://actaff.zcu.cz/export/sites/ffacta/archives/2010/ACTA_FF_2010_3.pdf
ISSN: 1802-0364
Keywords: Otto Neurath;filosofie;ISOTYPE;infografika;piktogramy
Keywords in different language: Otto Neurath;philosophy;ISOTYPE;infographics;pictograms
Abstract: A source for founding of ISOTYPE (International System of Typographic Education) we found in twenties in the 20th century, when Otto Neurath came out with Vienna method of picture statistics. There were many conditions influencing formation of this method which could be divided in three areas: politic and social beliefs, family and education. His politic and social believes could be a reason for focusing on wold wide understanding and comprehension. Through his type of marxism Otto Neurath struggle for achievement of main, social goal – better standard of living and better life mood. This was achieved by community and education activity of the Museum of Economy and Society, which Otto Neurath was in 1925 founder and manager. ISOTYPE was basic communication technique. Because statistical data were hard understandable for workers and Neurath considered them to main power of decision making, he strove for creating of easy, visual way. Otto Neurath’s father opened world for his son and enabled him to learn distinction between information and art illustration and museums. Hieroglyphs guidance and desire for understanding without words are the basis of method ISOTYPE.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2010)
Články / Articles (KFI)
Číslo 3 (2010)

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