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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 231
Kocáb, Milan
Komparace využívání in-store marketingu v Česku a Finsku

This diploma thesis deals with the perception of in-store marketing among the inhabitants of Czechia and Finland and the use of POP media in selected shopping centers in Czechia and Finland. The introduction of this work is a theoretical search describing the areas of marketin...

Halama, Michal
Činnost logistického providera

The submitted master thesis is focused on defining the environment in which logistics providers operate and also on the introduction of outsourcing in logistics. At present, there are a large number of logistics service providers and their boundaries overlap in some cases, so the&#...

Štembera, Marek
Online marketing ve vybrané organizaci

The presented master's thesis is focused on online marketing in a selected company. The first part presents a theoretical introduction to online marketing communication, which includes web presentation, search engine optimization, PPC advertising, social media and web analytics. Furthermore, targe...

Voráčková, Lenka
Vzdělávání a rozvoj pracovníků v podniku jako konkurenční výhoda

The presented diploma thesis is focused on the issue of education and development at a specific regional directorate of Generali Česká pojišťovna a. s. The main aim of this thesis is to evaluate the system of education and development in the organization and to propose su...

Zákružná, Veronika
Evaluace komunikace vybraných značek v sociálních médiích

The presented master's thesis is focused on the evaluation of marketing communication of selected brands on the social network Facebook. The theoretical part presents marketing communication with a focus on advertising and brands, social media and marketing on social networks and an ...

Žáková, Helena
Úspěšnost značky v cestovním ruchu

This Diploma thesis deals with brand success in tourism and is aimed at Portugal as a destination. The theoretical part contains the definitions of terms related to brand, branding, interpretation, identity and competitiveness of brand in general and in the context of tourism. Furt...

Tesařová, Tereza Magdalena
Vnímání Product Placementu vybranými cílovými skupinami obyvatel v ČR

This diploma thehis entitled "Perception of Product Placement by selected target groups of people in the Czech Republic" is mainly focused on analyzing and evaluation of product perception differences by econimists and noneconomists and also by women and men. For gathering&#...

Vrbková, Lucie
Společenská odpovědnost vybraného podniku

The presented work is focused on the analysis of corporate social responsibility of selected company, evaluation of the attitude of the target segment of selected company to the concept of corporate social responsibility as such, and then to the corporate social responsibility performed...

Satýnek, Michael
Analýza trhu ve vybraném regionu se zaměřením na oblast porcelánu a keramiky v kontextu diskuze o kreativních odvětvích

The submitted master thesis is focused on the analysis of the market in the selected region with an emphasis on the field of porcelain and ceramics. The aim is to analyze the supply and demand and then to propose the recommendations for selected stakeholders in the a...

Šeflová, Soňa
Metody cenové tvorby ve vybrané společnosti

The diploma thesis deals with the pricing of the company QMI Centrum prevence, whose business is to provide physiotherapy and rehabilitation services on the B2B market. Firstly is performed theoretical research on the topic of prices, pricing strategies, and pricing methods. In the ...

Stuchlíková, Martina
CSR a její role v marketingových aktivitách podniků

Corporate Social Responsibility (CSR) is a constant term in all sectors. It is no different in the fashion industry, whose activity has a great impact on the functioning of the entire planet. The submitted thesis deals with the corporate social responsibility of selected companies&...

Šestáková, Kateřina
Komparace aktivit společenské odpovědnosti a udržitelnosti vybraných subjektů

This thesis deals with the issue of sustainable development or sustainability and corporate social responsibility (CSR) at public universities in the Czech Republic. The theoretical part of this thesis is devoted to the definition of concepts and the introduction and closer approach to&...

Šantorová, Eva
Strategie vybrané obchodní firmy

The topic of this master thesis is the application of marketing strategy in a retail company through the use of individual tools of an extended marketing mix. The first part of the thesis consists of a literature search, which defines the important concepts of the issue&#...

Slabihoudová, Denisa
Vliv společenské odpovědnosti na image podniku

Corporate social responsibility plays an essential role in the mining industry. Mining industries have a significant impact on the environment in which they operate. However right implementation of CSR activities may help them build a good reputation and image. The diploma thesis is...

Šmolíková, Petra
Společenská odpovědnost a temný turismus

This Master thesis deals with the perceprion of social responsibility and dark tourism. The theoretical part of the thesis defines the terms that relate to the field of dark tourism and tourism in general. The following section is devoted to social responsibility as a part...

Moulisová, Petra
Vliv reklamy a médií na vybrané generace uživatelů

This master's thesis deals with the study of the influence of advertising and the media on a random sample of the human population and the formulation of recommendations based on quantitative research. The work is divided into two main parts, theoretical and practical. In ...

Nová, Lýdie
Role organizační kultury a její vliv na rozvoj organizace

The subject of the master's thesis is a role of organizational culture and its influence on DHL Freight CZ s.r.o. development. The aim of the thesis is to analyse and evaluate organizational culture at the selected organization and suggest recommendations for the cultural modif...

Rýgl, Pavel
Využití zákaznické zkušenosti pro inovaci produktu

This work focuses on how theoretical approaches of product innovation are useful in practical application. Web application is continuously developed based on user testing through observation, interview and questionnaire survey. The point is to use feedback from the user testing of applicatio...

Reitmaier, Jan
Přeshraniční elektronické obchodování B2C

The diploma thesis is focused on cross-border e-commerce B2C. The thesis is divided into three parts. The first theoretical part focuses on defining the concept of e-commerce, classification of e-commerce, online stores and the importance of cross-border B2C ecommerce. The second part c...

Nový, Jan
Návrh komunikační kampaně pro zvolený produkt

The Master´s thesis is focused on a proposal for communication campaign for the product Coca-Cola orange-vanilla. The first part of the thesis is theorethical and it is aimed at concepts like marketing communication, integrated marketing communication, communication mix and its ...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 231