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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 302
Tůmová, Tereza
Loajalita zákazníků ve vybrané bance

The master's thesis is focused on the survey of loyalty of Komerční banka, a. s. customers. The first part of the paper contains the theoretical introduction into the issues of customer relationship management, a general characteristic of commercial banks, and specifics of bank ...

Klementová, Andrea
CRM ve vybraném podniku

Customer relationship management (CRM) is one of the biggest competitive advantages and an effective marketing tool. Companies can use it to communicate and collect data about their customers. CRM systems enable better knowledge of consumers, help them better understand their behavior, needs...

Bulíková, Kristýna
Realizace výzkumu pozice vybraných konkurenčních značek

The main goal of the master's thesis is to define the positions of ten car brands using perception maps. The presented work is divided into theoretical and practical part. The first two chapters define the concepts related to brand, branding, the theoretical basis of marke...

Krejčová, Zdeňka
Výzkum reklamy na LinkedIn se zaměřením na nabídku práce

The topic of this master´s thesis is Advertising research on LinkedIn with a focus on the job offer. The main objective of this work is to compare the most attractive job offers across bank companies published on the social network LinkedIn. The first part of this th...

Štěrbová, Štěpánka
Marketingové řízení neziskové organizace

The thesis on the topic Marketing management of a non-profit organization is focused on the marketing plan creation. The author chose the non-profit organization Junák - Czech Scout Association, seated in Rožmitál pod Třemšínem. The diploma thesis is divided into seven chapters. The...

Kochová, Eliška
Strategický marketingový plán vybrané neziskové organizace

The thesis deals with the creation of a strategic marketing plan for the non-profit organization Hop and Beer Temple in Žatec, which provides services in the field of tourism. The current nomination of Žatec and the landscape of Saaz hops for the UNESCO World Heritage Lis...

Saitz, Jiří
Branding vybrané neziskové organizace

The master thesis focuses on the analysis of the brand and factors associated with branding of the chosen nonprofit organization. The thesis consists of two parts, theoretical and practical. The first, theoretical part, focuses on explaining the concepts of nonprofit organization, then ...

Hofmanová, Monika
Měření spokojenosti zákazníků Českým svazem lyžařských škol

This thesis deals with the analysis of customer satisfaction measurement of the Czech Association of Ski Schools. The first chapters focus on the definition of terms as customer, customer satisfaction and customer loyalty. They also define and describe in detail the process of prep...

Hlaváč, Václav
Měření spokojenosti zákazníků ve vybrané společnosti

This thesis describes the measurement of customer's satisfaction and also analyses satisfaction of customers of company Galileo Corporation Ltd., which is active in a field of website creation that is specialized on the segment of villages, towns, schools and other contribution-based org...

Fikerlová, Nella
Online nakupování potravin na českém trhu

This diploma thesis deals with the topic of online grocery on the Czech market with a focus on the Pilsen region. The main goal of this thesis was to find out what experiences consumers have, how satisfied they are with this type of purchase, but also what facto...

Dzubová, Kamila
LGBT turismus

Master's thesis deals with issues of LGBT community in tourism. The theoretical part of the thesis is about tourism in general a then about LGBT community in tourism. That is, whether there is an LGBT community in tourism in Czech Republic. What are the specifics of&#...

Nádvorníková, Andrea
Freelancing v současné době

Topic of this diploma thesis is freelancing, which means to work as an independent professional. Connected terms and freelancing itself are defined in the theoretical part, as well as reasons to become freelancer, and related advantages and disadvantages. There are also several myths&#x...

Svobodová, Kateřina
Marketingová komunikace vybraného podniku na sociálních médiích

The topic of the presented master's thesis is the marketing communication of a selected company on the social network Facebook. The main objective of the thesis is to propose recommendations for improving the marketing communication of the selected company on Facebook, based on ...

Veselá, Tereza
Marketing na Instagramu a vliv influencerů na nákupní chování vybrané skupiny lidí v ČR

The topic of this work is "Marketing on Instagram and impact of influencers on purchasing behaviour of a selected group of people in the Czech Republic." The topic is focused on the Czech market and the Czech influencer marketing on the social network Instagram....

Knotová, Tereza
Marketing maloobchodu vybrané firmy

The subject of this thesis is to analyse tools of extended marketing mix in a retail store. First part of the thesis is focused on literature overview, which presents various tools of marketing mix and selected principles of their appropriate use. Main part ...

Sekyra, Radek
Studie dopadů budování střeleckého stadionu ve městě Dobřany

The diploma thesis dealt with the impact study of building a sports shooting stadium in the city of Dobřany. The main goal of the work is to expertize the socio-economic impacts of the project. The work is divided into three main chapters. The first one is devoted&#x...

Horáčková, Zdeňka
Kvalita destinace a její vliv na spokojenost návštěvníků

The submitted thesis is focused on the issue of a quality of the destination of western Bohemian spa triangle and its impact on a visitors satisfaction. Data are based on a quantitative research, which took place in three cities of this destination - Karlovy Vary, Mariáns...

Bendová, Magdalena
Specifika poptávky LGBT turismu

The master´s thesis is focused on speficics of demand of LGBT tourism. The aim of master´s thesis is to identify the specifics of LGBT tourism demand and to define in which aspects the demand of LGBT community is specific. The diploma thesis also includes the ...

Novotná, Lucie
Spokojenost návštěvníka v Plzeňském kraji

The submitted diploma thesis is focused on the satisfaction of visitors in the Pilsen Region. The aim of this work is to determine the visitor profile of the researched destination and his satisfaction with tourism in this location. The theoretical part of the work provides&#x...

Dobiš, Dominik
Dopady pandemie COVID-19 v segmentu služeb cestovního ruchu

This thesis deals with the effects of the Covid-19 pandemic on tourism. The first part of the thesis is describing the specifics of demand and supply in tourism, the principle of the quality of services in tourism and the characteristics of the most common types of s...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 302