Číslo 3 (2011) Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11
Kozel, Tomáš
Modelování procesů s prvky mobility

Latest observations of IT development show that customers started to prefer mobility of devices and services recently. We can see the shift from desktop PCs to laptops, netbooks and tablets, from wired lines to wireless mobile network connection. It proves (confirms) ...

Glova, Jozef , Sabol, Tomáš
Analýza dlhopisov s vloženými opciami

This paper deals with the price sensitivity of fixed-income securities to the interest rate changes, expressing a dominant source of financial risk the financial institutions or other market participants manage. The most common modelling technique used by practitioners f...

Staňková, Pavla
Měření efektivnosti reklamy

The article is aimed at problems with measuring efficiency of advertising. The article is divided into several parts which are tied together and proceed from the complex notion of effectiveness to the specific problems of efficiency focusing on measuring advertising...

Vaštíková, Miroslava , Matušínská, Kateřina , Vaněk, Jindřich
Aspekty marketingové komunikace vysoké školy vzhledem k získání nových zákazníků

The article focuses on the evaluation of the suitability of individual communication tools and new trends in marketing communication strategy of universities. The target group of the communication strategy in this case is potential students of SU Opava that offers variety&...

Švigelj, Matej , Hrovatin, Nevenka
Network effects and choice of mobile operator in Slovenia

The purpose of this paper is to empirically identify factors that users took into account when choosing their mobile operator in Slovenia in the observed period (April 1999 - March 2004). Two sets of factors are tested with conditional logit model: characteristics...

Pitrová, Kateřina
Possibilities of the Altman zeta model application to czech firms

Many economists and analysts from all over the world have been trying to find a method to asse- ss company health and predict its eventual financial distress for many years. No economy is a small isolated island and the bankruptcy of a company can also i...

Šimonová, Stanislava , Šprync, Ondřej
Proactive IT / IS monitoring for business continuity planning

An organization fulfils its business objectives which initiate priorities for the current business processes as well as for their means of support which include gaining and processing informa- tion (data). Information systems are a significant means of support which are used...

Elexová, Gabriela
Human resources development under the conditions of the global crisis

At the end of the year 2008 the world was affected by the financial, later even economic crisis. Countries as well as enterprises all over the world have been threatened by this event significantly. The crisis has influenced almost every area of the human&#x...

Wali, Senda , Boujelbène, Younès
Cultural influences on TQM implementation and financial performance in tunisian firms

Some recent studies have also advocated that an organization could achieve better performance and higher efficiency through establishing right quality culture. Implementing TQM and its main components represents a dramatic challenge from those of traditional management. It requires ...

Siničáková, Marianna , Pavličková, Viera
Monetary rules and their application in times of economic crisis and in the euro area

The Taylor-type rules and similar monetary rules gained much sympathy during previous periods because of their simplicity and transparency. However, the period of crisis threatened their posi- tion in the application of monetary policy. It seemed that the Taylor rules were ...

Sojková, Lenka
Deformace trhu práce prostřednictvím systému zdaňování fyzických osob

Any preferential treatment of income of certain population groups at setting their share on state costs results in harmful disproportions in consequence. Valid taxing conditions of traders and self-employed persons for the last three years in the Czech Republic, lead to&#x...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 11 of 11