Social media is an increasingly used communication channel also in the field of HR management and especial of recruitment. The conducted research is focused on the use of the LinkedIn for personal marketing and recruitment in selected banks in the Czech Republic. The ai...

The article draws attention to the importance of marketing communication of non-profit organizations and is an example from practice of the strategic concept of marketing mix tools. It deals with the creation of a strategic marketing plan for the non-profit organization Hop ...

The contribution examines how the accounting profession is affected by specific technologies, which are artificial intelligence, big data, blockchain and cloud computing, and thus contributes to the discussion about the use of technology in the accounting profession with its content. ...