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dc.contributor.authorPrantl, David
dc.contributor.authorMičík, Michal
dc.date.accessioned2019-12-09T08:11:45Z
dc.date.available2019-12-09T08:11:45Z
dc.date.issued2019
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2019, roč. 22, č. 4, s. 182-194.cs
dc.identifier.issn2336-5604 (Online)
dc.identifier.issn1212-3609 (Print)
dc.identifier.urihttp://hdl.handle.net/11025/36045
dc.format13 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.subjecteWOMcs
dc.subjectelektronické ústní slovocs
dc.subjectzásobycs
dc.subjectsentimentcs
dc.subjectsociální médiacs
dc.titleAnalysis of the significance of ewom on social media for companiesen
dc.typearticleen
dc.typečlánekcs
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe importance of social media has risen significantly in recent years. The use of social media results in a competitive advantage for companies, thanks to which they can strengthen their relationship with customers (Vendemia 2017; Nacimento & Silveria, 2017; Eger, Mičík, & Řehoř, 2018). Social media can be defined as on-line applications that allow people to share information and learn from others (Wilson, 2010). Companies are very active on social media. They manage their profiles, invest in advertising and communicate with customers. However, only a small part of online communication about the company is in the hands of the particular company (Huete-Alcocer, 2017). A large percentage of online posts about companies is created directly by users and spread by electronic word of mouth – eWOM (Brown et al., 2007). Such content is referred to as usergenerated content.en
dc.subject.translatedeWOMen
dc.subject.translatedelectronic word of mouthen
dc.subject.translatedstocksen
dc.subject.translatedsentimenten
dc.subject.translatedsocial mediaen
dc.identifier.doihttps://dx.doi.org/10.15240/tul/001/2019-4-012
dc.type.statusPeer-revieweden
Appears in Collections:Články / Articles (KMO)
Číslo 4 (2019)
Číslo 4 (2019)

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