| Title: | Les stratégies de marketing des marques de produits de beauté francophones |
| Other Titles: | Marketing strategies of French-speaking beauty brands |
| Authors: | Bekmukhambetova, Dilyara |
| Advisor: | Rozlozsnikova Hana, Mgr. Ph.D. |
| Referee: | Mudrochová Radka, Mgr. et Mgr. Ph.D. |
| Issue Date: | 2023 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | bakalářská práce |
| URI: | http://hdl.handle.net/11025/52765 |
| Keywords: | marché des produits osmétiques;france;suisse;stratégies de marketing.;l'oréal;la prairie;marketing du luxe;brand positioning;r&d;la stratégie globale;travel retail;e-commerce;nft;influencer marketing |
| Keywords in different language: | beauty products market;france;switzerland;marketing strategies;l'oréal;la prairie;luxe marketing;brand positioning;r&d;global strategy;travel retail;e-commerce;nft;influencer marketing |
| Abstract: | La th?se de bachelor intitulée ? Les stratégies de marketing des marques de produits de beauté francophones ? est consacrée aux moyens de promotion des produits cosmétiques, privilégiés par les marques francophones, en particulier les entreprises de France et de Suisse.En plus d'une revue des différents types de stratégies marketing,une attention particuli?re est également accordée ? la définition d'un concept aussi vaste que le marché cosmétique, le segment du luxe dans le contexte des pays francophones et certaines des questions les plus urgentes touchant les aspects sociaux des affaires. Dans la partie pratique est réalisée une analyse des activités de marketing des marques L'Oréal et la Prairie, confirmant la th?se du statut spécial et du succ?s des marques francophones sur la sc?ne mondiale. |
| Abstract in different language: | The bachelor's thesis entitled " Marketing strategies of French-speaking beauty brands " is devoted to the ways of promoting cosmetic products, which are preferred by French-speaking brands, in particular, companies in France and Switzerland. In addition to a review of various types of marketing strategies, special attention is also paid to the definition of such a broad concept as the cosmetic market, the luxury segment in the context of French-speaking countries and some of the most pressing problems involving the social aspects of the beauty business.In the practical part, an analysis of the marketing activities of the L'Oréal and La Prairie brands is carried out, confirming the thesis about the special status and success of French-speaking brands on the world stage. |
| Rights: | Plný text práce je přístupný bez omezení |
| Appears in Collections: | Bakalářské práce / Bachelor´s works (KRO) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DP Diliara.pdf | Plný text práce | 10,87 MB | Adobe PDF | View/Open |
| Bekmukhambetova - vedouci.pdf | Posudek vedoucího práce | 846,41 kB | Adobe PDF | View/Open |
| Bekmukhambetova - oponent.pdf | Posudek oponenta práce | 727,8 kB | Adobe PDF | View/Open |
| Bekmukhambetova - obhajoba.pdf | Průběh obhajoby práce | 235,2 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11025/52765Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.