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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 524
Hartmanová, Lucie
Ekonomická diplomacie České republiky

The bachelor thesis is focused on characterizing the economic diplomacy, its development in the Czech Republic and abroad and it is also aimed at assessing the added value of the institutions and agencies involved in the economic diplomacy. The first part of the thesis defines...

Bouzek, Petr
Fundraising vybrané nestátní neziskové organizace

This paper deals with fundraising applied on a nonprofit organization. The main aim is to evaluate the present possibilities of acquiring financial means of a chosen nonprofit organization, analyze them and suggest several other possibilities of money acquisition. The first part of this...

Šestáková, Kateřina
Situační analýza pivního trhu - pivní limonády firmy Sternquell

The presented work deals with the analysis of the environment in the German beer market based on the information and data of Sternquell Brauerei GmbH and their product Bierbrause. The work also focuses on consumer behaviour. The marketing research has the task of determining w...

Ta, Minh Hieu
Postoj České republiky k členství v eurozóně a možné ekonomické dopady

The aim of this thesis is to evaluate the Czech Republic's readiness to join the Eurozone, to map the opinions of economists, politicians and the public on entering the Eurozone and to assess whether entry into the Eurozone will bring benefits or risks to the Czech&#x...

Novák, Petr
Faktory ovlivňující nákupní rozhodovací proces zákazníka při výběru dovolené po Evropě

The thesis is focused on customer's purchase decision process in choice of holiday in Europe. It defines terms that are related to this process, as well as elements that are able to affect the consumer during the whole procedure. It also targets marketing activities of...

Krasijová, Anna
Hodnocení kvality podniků služeb cestovního ruchu

The aim of the bachelor thesis is introduction of the Czech service quality system and utilization of the system in the specific business. First part of the thesis defines the problematics of tourism services, marketing mix of services and service quality in the Czech Republic...

Sudová, Denisa
Analýza projektu rozšíření výrobního závodu z pohledu investičních pobídek

This bachelor thesis deals with analysis of the production plant extension from the viewpoint of investment incentives. The main goal is to evaluate suitable investment incentives for the current project of EvoBus Česká republika s.r.o. company and prepare documents for obtaining investment&...

Gontkovič, Petr
Dopady Velké deprese na ekonomiku ČSR ve třicátých letech

Presented bachelor thesis is focused on Great Depression of 1930s and on economic situation of Czechoslovakia during this crisis. This thesis is comprised in five chapters. On the very first pages, I devote myself in the characteristics of Czechoslovak economy in the 1920s. In ...

Kelešová, Miroslava
Analýza možností pro eliminaci sezonnosti v konkrétním podniku cestovního ruchu.

The presented bachelor thesis is focused on the problems of seasonality in tourism, specifically in the hotel industry. The chapters describe the causes, consequences, monitoring and measuring of the seasonality and, at the same time, the possibilities of its elimination. From these poi...

Satýnek, Michael
Analýza příčin vývoje nezaměstnanosti v regionu

The objective of this thesis is the problematics of unemployment in the region of Karlovy Vary. The main aim is to analyse the development of unemployment and list the reasons which have an impact on such development, both in negative and positive terms. This work is ...

Šatra, Martin
Finanční gramotnost vybraného segmentu obyvatel

The submitted paper focuses on financial literacy of primary school graduates. The aim of the theoretical part is to clarify terminology of financial literacy, financial housekeeping and to explain methods used for implementation of financial literacy education into primary school frameworks....

Žáková, Helena
Image destinace a její vliv na podniky služeb

This Bachelor thesis deals with the destination image in tourism and is aimed at the island of Cyprus. The theoretical part contains the definition of terms related to the tourist destination, destination image and destination marketing. This part also describes characteristics of the&#...

Urbanová, Denisa
Dopady globalizace na ekonomiku ČR

This bachelor thesis deals with the effects of globalization on economy of the Czech Republic. The main goal is to characterize the economic impacts of globalization and then to analyse and evaluate the globalization impacts on selected areas of the Czech economy. The thesis i...

Veseláková, Lucie
Podnikání malých a středních podniků v obchodě

This bachelor thesis "Small and Medium-sized Businesses and their enterpreneurship in trade" is focused on aspects of business in a retail environment. A considerable part solves the analysis of the marketing tools of Drogerie Vespa company. The theoretical part defines the basic&#...

Voráčková, Lenka
Služby cestovního ruchu Nepomucka jako významný prvek v nabídce destinace

The theme of presented bachelor thesis is dedicated to analysis of tourism services in Nepomuk region with the aim to suggest steps for improving the service offer in the region. The theoretical part of the thesis introduces the issue of tourism and tourism services in pa...

Zákružná, Veronika
Návrhy pro zefektivnění marketingové komunikace vybraného podniku

The main aim of this thesis is to elaborate proposals to improve marketing communication of the Amigos Cocktail & Music bar. This is achieved by fulfilling the three partial objectives: by elaborating a theoretical introduction on marketing communication, marketing research and analysis&...

Vrbková, Lucie
Marketingová komunikace vybraného divadla

The presented work is focused on analysis of marketing communication of selected theater, namely the Theater of J. K. Tyl in Pilsen. Firstly, there are presented the theoretical knowledge about the issues of marketing communication and its application in the cultural environment, which&...

Žák, Adam
Analýza vybraného segmentu zákazníků cestovního ruchu

The topic of this thesis is to find out by means of the analysis of the behaviour of bachelor´s degree full time students in the selection of foreign holidays especially to Italy. Furthermore it inquires which tourism services this market segment demands, how evaluates them,&#...

Tran, Dušan
Informační a komunikační technologie v podnicích služeb cestovního ruchu

The presented work is focused on the interconnection of information and communication technologies with tourism. It also explains the relatively new concept of e-tourism and addresses the usability of the Internet for business relationships in B2C markets. The theoretical part defines the&#x...

Tošovská, Nicolle
Lázeňské podniky a jejich služby pro specifický segment zákazníků

This thesis is aimed at evaluation of the offer of services which are provided in Karlovy Vary for the segment of families with children and promotion of these services. This customer segment requires specific service offer. Promotion play a key role in the visitor's decis...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 524