Podnikání vybrané firmy
The presented bachelor thesis analyses the current marketing activities of Wolt Česko, s. r. o. The first part of the thesis deals with theoretical concepts in the field of services, selected subjects and marketing analyses, which are subsequently applied to the selected company. I...
Analýza vybraných podnikových činností stavební společnosti APB Zbůch
The topic of the bachelor thesis is to create an analysis of selected corporate activities of a specific construction company APB Zbůch. The theoretical part explains the theoretical background of the given issue, which concerns logistics and marketing activities. In the practical part&...
Technologické společnosti a jejich příprava na metaverse: případová studie
This thesis explores the evolution of Microsoft, Meta and Google and the entry into Web 3.0 and the metaverse. The aim of this thesis is to identify and analyse how the global companies Microsoft, Meta and Google are preparing to enter the Web 3.0 interface and metav...
Role influencerů v propagaci produktů na internetu
Mystery shopping vybrané sítě kaváren
This bachelor's thesis deals with the implementation of marketing research using the Mystery shopping method. The research carried out using this method focuses on the quality of services provided to customers in a cafe environment. In the first chapters of the work, a theoreti...
Občanská vybavenost v partnerských městech Domažlice a Furth im Wald
The theoretical part of the bachelor thesis defines the basic concepts related to amenities. In the practical part, selected areas are characterised and the emergence of town twinning is described. This is followed by a description of the research method and the evaluation of ...
Podnikání vybrané společnosti
This bachelor's thesis deals with the business of a selected business company. In the first part, the basic terminology is clarified, which explains the general concept of the individual chapters. In the practical part, a specific company and its subsequent analyzes are presented....
Možnosti zhodnocení volných finančních prostředků domácností
The subject of this bachelor thesis is a comparison of the profitability of less risky financial products offered to individuals (households). The suitability is done by means of financial mathematics calculations on examples. The first two chapters of this thesis define the factors...
Zhodnocení webových stránek poskytujících informace o počasí
This bachelor thesis is focused on the evaluation of websites providing weather information. Specifically, the work focuses on the website In-počasí.cz. The first part of the bachelor thesis points out the importance of internet marketing and websites. There are also described specific ...
Rezervotvorné životní pojištění
The aim of the thesis is to characterize life insurance, and to analyse how beneficial it is for clients. The thesis characterizes general insurance and explains the basic concepts associated with it. Furthermore, this thesis characterizes life insurance, its basic forms, advantages and...
Finanční poradenství a tvorba finančního plánu
This bachelor thesis focuses on the development of a financial plan for a model household. The aim of this bachelor thesis is to explain and describe the issues of financial planning and the different financial sectors so that a financial plan can be created for a mo...
Získávání zahraničních zaměstnanců a jejich dlouhodobé udržení ve firmě RAPA
The topic of the thesis is how RAPA can reach and attract foreign employees and how to retain them. The focus was chosen in cooperation with RAPA representatives because this area was assessed as a topical one for the company. The methodological procedure is as follows:...
Využití mobilních telefonů v marketingu na spotřebitelském trhu s módou
The aim of the bachelor thesis is to describe selected ways of using mobile phones in marketing at the chosen consumer market, which are common fashion brands, and to find out the actual rate of their use by consumers. The theoretical part of the thesis approximates ...
Využití mystery shoppingu u vybraných společností
This qualification thesis focuses on marketing research, which is conducted through the mystery shopping method. Individual investigations are carried out in two different stores (perfumeries) - Sephora and Douglas. The thesis is divided into theoretical and practical part. While the theoretical&...
Využití influencer marketingu na sociální síti TikTok
The bachelor thesis deals with the use of influencer marketing on the social network TikTok. The topic was chosen by the author because of its relevance today and its possible development in future years. The main goal of this thesis is to evaluate how influencers affect&...
Vybrané aspekty sponzoringu ve sportovním klubu
This bachelor thesis deals with the issue of sponsorship of the sports club TJ Lokomotiva Plzeň in order to analyze the satisfaction of sponsors and to propose innovative solutions. In the first part of the thesis the author focused on theoretical knowledge related to sport...
Zhodnocení strategie e-shopů s kosmetikou
The bachelor thesis deals with the evaluation of the strategies of cosmetics e-shops, with a focus on the pandemic crisis of the COVID-19 virus. The theoretical work describes the concepts of e-shop, e-commerce, e-business, and the development of Internet commerce together with the ...
Změna spotřebitelského chování v turismu v důsledku aktuálních krizí.
This bachelor's thesis deals with the change in the consumer behavior of Czechs in the tourism industry caused by the COVID-19 pandemic. In the theoretical part, concepts related to the topics of tourism and consumer behavior are defined and elaborated. The impact of the C...
Výzkum spokojenosti zákazníků v oblasti cestovního ruchu
This bachelor's thesis deals with the research of customer satisfaction in the field of tourism, specifically customer satisfaction with accommodation services in the city of Pilsen. The theoretical part of the work is focused on explaining basic terms such as tourism, tourism servi...
The bachelor thesis deals with the issue of sustainable development in sub-Saharan Africa. In the first half of the theoretical part, the concepts related to sustainable development are described and explained. This includes its principles, pillars, indicators and goals. The second half ...
- DSpace at University of West Bohemia
- Vysokoškolské kvalifikační práce / Theses
- Fakulta ekonomická / Faculty of Economics
- Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services
- 919 bakalářská práce