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Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 1 až 20 z 45
Eger, Ludvík , Sládkayová, Michaela
Regional governments in the Czech Republic and Slovakia and communication with the public using social media

The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only information but also inter...

Eger, Ludvík
Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích

Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services. By creating brand communities in social media, such as Facebook brand pages, firms deliver ...

Jánská, Veronika , Mičík, Michal
Bezpečnost na sociálních sítích

Social media provide many benefits to its users, but with their use, people also face many risks. In this paper, the authors focus on these risks and, using two methods, a questionnaire survey and a focus group, research of the target group is conducted. The aim of&#...

Eger, Ludvík
Editorial

Janeček, Petr
Editorial

Prantl, David , Mičík, Michal
Analysis of the significance of ewom on social media for companies

The importance of social media has risen significantly in recent years. The use of social media results in a competitive advantage for companies, thanks to which they can strengthen their relationship with customers (Vendemia 2017; Nacimento & Silveria, 2017; Eger, Mičík, & Řeho...

Suchánek, Petr , Eger, Ludvík
Customer Satisfaction and Enterprise Performance: A Study from the Electronics and Communication Equipment Retail Industry in the Czech Republic

The aim of this paper is to identify whether customer satisfaction measured by means of mystery shopping in selected retail companies in the electronics and communication equipment industry and their loyalty expressed by the NPS score correlate with the performance of the selected ...

Eger, Ludvík , Egerová, Dana , Krystoň, Miroslav
Facebook and Public Relations in Higher Education. A Case Study of Selected Faculties from the Czech Republic and Slovakia

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their&#x...

Eger, Ludvík
Editorial

Janeček, Petr
Spolupráce v cestovním ruchu v Plzeňském kraji

Global competitiveness – currently very important thing in tourism competitiveness field. Small and medium-sized businesses can cooperate to succeed in the market. There are many cooperation strategies, such as strategic alliances, clusters, joint ventures etc. Cooperation in tourism is necessary ...

Janeček, Petr , Tlučhoř, Jan , Jakubíková, Dagmar
Vánoční čas a autenticita: hodnocení vánočního trhu ve městě Cheb

Christmas is considered as a traditional holiday, but also a time of excessive consumption of various goods and services. During this time, there are various events that are often used to commercialization of culture around the world. Traditional Christmas markets, tak more attention&#x...

Prantl, David , Prantl, Martin
Website traffic measurement and rankings: competitive intelligence tools examination

The purpose of this paper is to examine and verify the competitive intelligence tools Alexa and SimilarWeb, which are broadly used for website traffic data estimation. Tested tools belong to the state of the art in this area. The authors use quantitative approach. Research was...

Eger, Ludvík
Editorial

Eger, Ludvík , Mičík, Michal , Řehoř, Petr
Employer branding on social media and recruitment websites: symbolic traits of an ideal employer

In recent years, the employer brand has become an important source of a sustainable competitive advantage. There is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledg...

Eger, Ludvík
Úvodní slovo

Kunešová, Hana , Eger, Ludvík
Evaluation and comparison of B2C e-commerce intensity in EU member states

Electronic commerce in the business-to-consumer sphere (B2C e-commerce) represents a signifi cant factor in the competitiveness of companies and entire economies. The purpose of this paper is to propose a tool to evaluate and compare B2C e-commerce intensity in economies. The&#x...

Linderová, Ivica , Janeček, Petr
Accessible tourism for all: current state in the Czech business and non-business environment

Tourism is a sector of remarkable economic importance. Nowadays, new ways to develop tourism are being discovered. One of them is accessibility and social policy aspects. The aim of the paper is to map the possibilities for people with physical disabilities to participate in t...

Eger, Ludvík
Editorial

Eger, Ludvík
Editorial

Ptáčková, Karolína
Výzkum indoor reklamy v nákupních centrech ve městě Plzeň

The aim of this paper is implementation of indoor advertising research in shopping centres in the city of Pilsen with suggesting measures to optimize researched situation. There are a summarization of available knowledge in the field of marketing communication focoused on indoor adverti...

Záznamy kolekce (řazeno podle Datum zaslání v sestupně pořadí): 1 až 20 z 45