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Poslední příspěvky

Choi, Jaewon , Lee, Hong Joo , Choeh, Joon Yeon
Harnessing the predictive value of online word-of-mouth for identifying market success of new automobiles: Input versus output word-of-mouth perspectives

Rapacz, Andrzej , Gryszel, Piotr , Walesiak, Marek , Dudek, Andrzej
Innovative activity of restaurants operating in the largest Polish cities

The skills of acquiring and processing information as well as creating innovations remain the key factor responsible for the market success of enterprises, one of the most important factors in gaining a competitive advantage on the market. It is also true for the tourism marke...

Pompurová, Kristína , Marčeková, Radka
Insights into platform tourism services: Future demand perspectives in Slovakia

A model based on digital sharing has brought a new wind to the business world. Its growth was abruptly disrupted by the COVID-19 pandemic. As anti-epidemiological measures have most significantly affected the tourism sector, this paper attempts to outline the development perspective of&...

Bartók, Otto , Matošková, Jana
Essential factors for building customer relationships on facebook: Evidence from the Czech republic

E-commerce has become an integral part of the modern age. The behaviour of e-commerce customers has some specifics, which is useful for firms to understand. As customers’ trust and willingness to accept risk influence the decision to buy a product in e-commerce, it is evident&...

Cheraghalizadeh, Romina , Dědková, Jaroslava
Do service quality and social media marketing improve customer retention in hotels? Testing the mediation effect

Customer retention is a critical factor in companies’ survival, and both service quality and social media are important means of retaining customers. However, despite this importance of these antecedents, only a few studies considered the effects of these factors in the hotel industry&#...